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User Experience Design and Strategic Consulting for building AI enabled products and services.
Words and actions have real power. A simple greeting can make someone's day. A small courtesy such as holding the door or even just a smile can lift up spirits. It's the simple things that add up to great experiences for us humans.
We know that Products don’t need to be great looking. What matters is that they make it super easy for customers to achieve their goals. [Exhibit A: CRAIGLIST, AMAZON,..]
By truly understanding the customer, their journey, and their challenges, you can win them over with well-designed 'experiences'.
Do products like Netflix, Booking.com, Spotify, Airbnb, Apple Phone, Amazon, Notion, Uber, Slack make you think of features? Mostly not. Instead, these products re adored as they make it easy for you to immerse in the journey; making it feel natural, be it getting things done, or simply being entertained. And here's the thing- You can make this happen for your products too! 🎉
Our User Experience Design capabilities help align product and service journeys with the needs and motivations of your ideal customer profile (ICP). From Prototype to Minimum Viable Product to Product Market Fit(?) and beyond, we build business applications that center on end-user experiences that drive ROI.
How does UX evolve? We'll with AI being adopted wildly widely, its all come down to how well you plan for your data. Luckily, our founding team has been designing enterprise automation and workflow focused experiences for more than a decade, so you are in good hands. In fact, we've also put out a handbook for UX in AI
You're a visionary founder with a knack for groundbreaking technology and stellar features. But let's face it—technical prowess alone doesn't guarantee business success. The missing link? Understanding and meeting User Needs.
We're here to help validate those needs at the earliest stage of your entrepreneurial journey, ensuring your venture not only grows but also sidesteps expensive market missteps.
Methodologies to discover your Ideal Customer and/or needs quickly,
Connecting the dots for each user type and role by their unique journey.
Prioritize the right features for the market/customer you aim to service.
Identify and Design impactful experiences relevant to your target channels
Track user behaviour on an ongoing basis to manage changes efficiently.
Stategic inputs to keep your long-term product goals aligned with the market
Get to know if your product is primed to wow your audience. Get a complimentary obligation-free quick analysis of your startup from our experts.
It's time to walk in your user's shoes. Design and deliver the optimal journey for every user with world class experts in user research, need analysis and data driven product experience design.
Conversations for lead generation; Communicate with impact across websites, social media, email & chat
Proactive and reactive conversation journeys to retain, train and grow your end users
Conversations for efficient contact centers, product help, agent led workflows and ITSM
Conversations for intuitive product experiences; starting up, guidance, training, referral led growth and loyalty
Convert and retain users every time. Effectively manage process, data, API and user initiated escalation
Conversations to engage users across multiple modes and channels; text, voice, email, social, and more
A select group of founders, designers and technologists with the ambition to build great experiences across every realm. We believe that the core principles of creating functional and endearing experiences for us Humans remain consistent, regardless of the realm we work in. Hence the name 'sans'ReaLm.
Ours is a team of dreamers, innovators, design thinkers, data nerds and experimenters who dare to push at the boundaries so as to think beyond the box. We have a combined experience of more than 50 years across media, engineering, AI, SAAS, B2B, B2C products and application experience design and strategy. Above all, we are squarely on the side of the founder, connecting with your ideal user to enable your vision for the market.
We have developed unique ux frameworks to discover key insights suited to your business success. Namely, where your users are, what they need, how they may access it and the WHY.
A process that helps us understand you and your business needs. Simply put, You will tell us all about the 'Why'...
This is where we head into the trenches to get to know your audience better through intuitively designed interactions and conversations.
This is where we hit the whiteboard, scribble, draw, map, play with notes, etc, to identify where your offering and the audience can possible meet, based on their unique user journeys and expectations.
It all comes together when the insights we derive inform your product strategy and help prioritize features and expected outcomes on the development roadmap, drive consistent user engagement and validate product market fit through iterations.
Get it for your product or service today
