We help founders build products their users love

We deliver User Experience Design and Strategic Consulting to build awesome products and services.


Deliver user delight. Often.

A simple greeting can make someone's day. A small courtesy such as holding the door or even just a smile can lift up spirits. It's the simple things that add up to great experiences.

Products don’t need to be great looking. What matters is that they make it super easy for customers to achieve their goals. By truly understanding the customer, their journey, and their challenges, you can win them over with well-thought-out experiences.
Ever consider products like Netflix, Booking.com, Spotify, Airbnb, Apple Phone, Amazon, Notion, Uber, Slack and think of features? Mostly not. That's because these products make it easy for you to get things done; making it feel natural. Well, You can do this too for your users.

Our User Experience Design capabilities help align product and service journeys with the needs and motivations of your ideal customer profile (ICP). From Prototype to Minimum Viable Product to Product Market Fit(?) and beyond, we build business applications that center on end-user experiences that drive ROI.

Align Your Tech Expertise with Genuine User Needs

You're a visionary founder with a knack for groundbreaking technology and stellar features. But let's face it—technical prowess alone doesn't guarantee business success. The missing link? Understanding and meeting User Needs.
We're here to help validate those needs at the earliest stage of your entrepreneurial journey, ensuring your venture not only grows but also sidesteps expensive market missteps.

User Research

Methodologies to discover your Ideal Customer and/or needs quickly,

User Stories

Connecting the dots for each user type and role by their unique journey.

User Need Analysis

Prioritize the right features for the market/customer you aim to service.

Go to Market

Identify and Design impactful experiences relevant to your target channels

User Interaction Analysis

Track user behaviour on an ongoing basis to manage changes efficiently.

Product Roadmap

Stategic inputs to keep your long-term product goals aligned with the market

Are you ready for the big stage?

Get to know if your product is primed to wow your audience. Get a complimentary obligation-free quick analysis of your startup from our experts.

Build goal oriented experiences that deliver

It's time to walk in your user's shoes. Design and deliver the optimal journey for every user with world class experts in user research, need analysis and data driven product experience design.

User Reach

Conversations for lead generation; Communicate with impact across websites, social media, email & chat

User Engagement

Proactive and reactive conversation journeys to retain, train and grow your end users

User Support

Conversations for efficient contact centers, product help, agent led workflows and ITSM

Product Journeys

Conversations for intuitive product experiences; starting up, guidance, training, referral led growth and loyalty

Escalations and Handoffs

Convert and retain users every time. Effectively manage process, data, API and user initiated escalation

Omni-channel and Multimodal

Conversations to engage users across multiple modes and channels; text, voice, email, social, and more

sansReaLm who?

A select group of founders, designers and technologists with the ambition to build great experiences across every realm. We believe that the core principles of creating functional and endearing experiences for us Humans remain consistent, regardless of the realm we work in. Hence the name 'sans'ReaLm.

Ours is a team of dreamers, innovators, design thinkers, data nerds and experimenters who dare to push at the boundaries so as to think beyond the box. We have a combined experience of more than 50 years across media, engineering, AI, SAAS, B2B, B2C products and application experience design and strategy. Above all, we are squarely on the side of the founder, connecting with your ideal user to enable your vision for the market.

Founder Mindset
User First : Call it as we see it
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Method to the Madness

We have developed unique ux frameworks to discover key insights suited to your business success. Namely, where your users are, what they need, how they may access it and the WHY.

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Stakeholder Interviews

A process that helps us understand you and your business needs. Simply put, You will tell us all about the 'Why'...


User Interviews

This is where we head into the trenches to get to know your audience better through intuitively designed interactions and conversations.

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Need and feature Analysis

This is where we hit the whiteboard, scribble, draw, map, play with notes, etc, to identify where your offering and the audience can possible meet, based on their unique user journeys and expectations.

Get Started
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Product/Service Build Plan & Iterate!

It all comes together when the insights we derive inform your product strategy and help prioritize features and expected outcomes on the development roadmap, drive consistent user engagement and validate product market fit through iterations.

Human First Experiences

Get it for your product or service today