30+ founders have worked with us to validate, design, and ship: across consumer, B2B, and deep tech, from pre-seed to growth. Each engagement starts with the same question: what do you need to be true for this to work?
We've been inside 4 accelerator programs as design and product advisors. The challenges keep evolving, while the operating patterns that succeed remain the same.
I started this firm because I kept watching good ideas lose their way under bad assumptions. Product growth left on the table because the right questions never got asked. The fix isn't more process. It's getting into the right conversation faster.
Twenty-plus years designing interfaces for the software people work inside: contact centre applications, end-to-end e-commerce operations, cloud-kitchen order management, industrial IoT, personal productivity apps, film-production marketplaces.
The domains kept changing. The core problem never did: real behaviour inside real workflows. Along the way, founded UserWorks, a software services firm of 48 specialists serving Europe and the US, and NLPBots, an enterprise NLP platform for workflow automation. We worked across teams from TATA, Accenture, Novartis, Target, and Sobeys.
Engagements are led directly by me: no handoffs, no account layers. Specialists join when the problem needs them.